Luceco Group
Working as an Artworker and Graphic Designer for Luceco allowed me to branch out into more corporate based designs. This includes instruction manuals and specification sheets for a range of electrical products, promotional posters for product launches, price promotions, and trade events, ensuring clear and impactful visual communication.
EMERGENCY LIGHTING RANGE
Line of emergency electrical lighting products in which I was briefed with designing ‘New From Flyers’, Instruction Manuals and Specification Sheets.
With each of these projects, I work from templates to ensure brand consistency and working with these templates can offer challenges with composition.
POINT of sale (POS) Gazebo PROJECT
Two Gazebo’s stylised in both Sync Energy and BG Electrical. These were briefed to me to create promotional spaces during the autumn/winter period to help promote new and higher end products.
With most POS projects I tend to vocus on the product with minimal use of text to bring attention to the look of the product.
Flyers
Various flyers created over my time working at Luceco Group for all the companies that work with the Luceco brand such as Sync Energy, BG Electrical & Masterplug.
Flyers were made to promote trade events, breakfast mornings, limited offers & showcase new products.
The main challenges with these posters are minimising revisions on completion which requires having as much information from the intitial briefs and communicating with clients as soon as possible if something isn’t understood.
